Do you ever feel like you’re spending too much money on SEO tools or find them too expensive to even begin using them? Well, today’s your lucky day because we’ll talk about some of the best free AI SEO tools out there.

We all know how important it is for websites to rank well in search engines such as Google or Bing. But sometimes, the costs of professional-grade tools can quickly add up and drain your marketing budget.

This is especially true if you only do SEO tasks once in a while on one site or have multiple sites that need optimization work done. And so, finding cheaper (or even better – free) alternatives could save both businesses and individuals alike a lot of money.

Maybe it’s your first attempt at getting started with optimizing content for search engines and you need the best no-cost platforms for the same. Or, you want a more advanced tool with trial periods on paid plans to test whether its features can complement your existing SEO efforts.

This article covers some of the best AI-powered SEO toolsets that you can use (or try) for free and increase your visibility. Included will be details like their features so you know exactly how each suits your web page optimization needs.

Read also: How to Use AI in SEO

Which Free AI SEO Tools Can You Use?

Below are the top free AI SEO tools for keyword research, competitor analysis, content optimization, and other tasks.

1. Semrush


Let us kick things off here with one of the most widely known and effective advanced AI SEO tools available – Semrush. For quite some time now, this all-inclusive platform has been the first choice for online marketers and search engine optimization experts.

You will be happy to learn that there’s a free version of this SEO tool. The no-cost tool can quickly change the game for anyone working with tight budgets.

Now we understand what you’re probably thinking; “free” Semrush? It must be stripped down and not have many features, right? The truth is that Semrush’s no-cost plan is quite comprehensive and provides heaps of useful data and insights to help tweak your site to rank better on Google.

With Semrush’s free offering, there’s access to certain crucial SEO tools that you can never do without, such as keyword research, competitor analysis, and website audits. You get a chance to gain deep knowledge into what search queries your target audience types in when looking for products like yours plus how well similar businesses to yours appear in search results pages (SERPs).

Now, if you’re more advanced than just needing these basics, fear not because Semrush also offers trials on their paid plans which unlock more features. This way, before committing any money towards subscription fees, it’s possible to find out if this tool suits your needs perfectly by testing it out firsthand during its 7-day trial period.

2. Keyword Insights

Keyword Insights

Need another great AI SEO tool? You might want to look into Keyword Insights, which is a serious game changer for keyword research and content optimization.

The AI tool can throw out thousands of keyword suggestions, group them into topics, and then give you AI-driven recommendations for creating new content or editing existing stuff. Think of it like having an army of SEO experts at your beck and call but without the hefty price tag.

One vital ability of Keyword Insights is its utilization of machine learning (ML) to show the search intent behind different queries. The tool covers 3 types of intent, which are informational, transactional, and others to help you understand what people are looking for and how best to provide them with it

Want to know what’s even cooler than that? There are some completely free tools available as part of Keyword Insights too.

For instance, take the SERP Similarity module which is an amazing freebie allowing users to quickly find out how similar two keywords are in SERPs (search engine result pages). It’s really handy when trying to decide whether or not you should create a new page based on some overlapping content seen elsewhere.

There’s also another free AI SEO tool on Keyword Insights called SERP Explorer, which lets you see Google results for specific cities or countries without using VPNs or proxies. So as long as your browser does real-time searches, this will give accurate latest SERP data always.

Also, Keyword Insights has a $1 trial for their paid subscriptions that lets you try every premium feature before you decide whether you want to keep them or not.

3. MarketMuse


MarketMuse is an AI SEO tool with a free version that provides access to the tool’s functionalities for enhancing your content strategy. Unlike most content strategies that are based on generic data or opinions, MarketMuse uses advanced AI to review the entire website and give personalized advice.

There’s no need to cross-reference different tools anymore. MarketMuse provides holistic insights backed by individualized data that lead to truly informed decisions.

So, what makes MarketMuse shine? For starters, it does keyword research along with topic research and an in-depth content audit all under one roof.

Nothing compares to MarketMuses’s capacity for assisting you to dominate search engine results pages (SERPs) around your chosen subject matter areas. For example; not only does it tell you which topics should be covered when writing about something but also their value and difficulty levels if you want to rank higher.

You can get the AI SEO tool for 1 user but with a maximum of 100 queries monthly. Additionally, upon registration, you are given 7 days of access to the priced package (called Standard) at no cost so that you can have a look at all the other features as well.

4. Ahrefs


If you need another free automated SEO tool like Semrush, Ahrefs may interest you. True to say, Ahrefs stands out as one of the most complete and effective SEO tools.

The thing that makes Ahrefs stand out the most is its advanced crawler technology. The tool works all the time searching through the Internet and gathering new data insights every day to produce fresh and accurate information.

The advanced backlink checker is one of the remarkable features of Ahrefs. You can use this tool to dig into the backlink profile of your website, as well as analyze the quality and relevance of inbound links, and even find potential opportunities for link building.

Ahrefs also comes with an advanced traffic checker which provides detailed insights into the traffic patterns of both your site and those of your competitors. You will be able to find out where your traffic is coming from, which pages are performing best, and even discover new sources of untapped traffic.

The keyword research tool provided by Ahrefs leaves no stone unturned when it comes to finding valuable keywords related to your niche. It taps into its gigantic search data repository to reveal relevant terms, assess their difficulty, and serve you precise search volume estimations.

What’s even more, Ahrefs’ SERP checker is very powerful too. It enables you to track your positions in search engine results pages over time among other things.

Note that the free tools are limited in terms of what you can see and the amount of data you get. If you need to access everything, Ahrefs has paid plans for advanced users.

5. ChatGPT


ChatGPT is mostly a text-based AI assistant that’s free of charge. So, it’s also a flexible tool that can assist with various tasks related to search engine optimization.

The ability to create attractive headers and meta descriptions for your pages is what makes ChatGPT an outstanding chatbot. ChatGPT can comprehend your queries using natural language processing (NLP) and suggest SEO-friendly phrases that catch people’s attention.

However, that’s just a small part of what ChatGPT can do. It enables you to find out new topics which would be interesting for your readership.

You may get insights or even “aha” moments using its huge database combined with your creativity. Nevertheless, keep in mind that these ideas aren’t based on numbers.

You should remember that ChatGPT has limitations because it works only with texts. Advanced SEO features or data-driven decisions require using tools like Ahrefs or Semrush.

And so, rather than just relying on an opinion generated by the machine learning model, it would help if you referred to other data-backed tools and sources. This way, you get a full picture of everything without guesses.

Is There a Free AI SEO Tool?

While there are free AI SEO tools online, most good options are limited versions of premium platforms with advanced features. Getting a free tool that has all the features can be hard.

The reason is that the amount of resources required for developing such an application is huge, from extracting and processing data to maintenance and updates. So most high-quality AI SEO tools you find in the market either have premium versions or are subscription-based to support them financially and keep making their product better.

Free AI SEO tools can serve different purposes for occasional users, such as basic keyword research, generating titles and meta descriptions as well as coming up with content ideas. For instance, Semrush and Ahrefs offer some level of free usage based on a freemium model where users can experience what these platforms can do without necessarily signing up for paid plans.

Wrapping It Up

As you can see, several free AI SEO tools exist and come with some level of quality. Currently, the majority of the leading AI SEO software operates under a “freemium” subscription model.

It means that they provide some limited features for free to attract users into paying for more advanced options as well as deeper integration with data sources. Despite this fact, the free AI SEO tools can still play a significant role in your overall marketing strategy as long as you have realistic expectations.

If you’re not sure about it, the key is finding the right balance. Feel free to leverage free AI tools to optimize your site and content where they make sense, but also be willing to invest in paid solutions when the scope and complexity of your SEO needs demand it.

Sign In


Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.