Otterly.AI

What Is Otterly.ai?

Otterly.ai is a specialized social listening and brand monitoring platform built specifically for the era of AI search. It helps businesses and agencies track how their brands are mentioned and cited within generative engines like ChatGPT, Perplexity, and Google AI Overviews. The platform provides a dashboard that aggregates visibility data so users can understand their share of voice in AI-generated answers.

The tool focuses on Generative Engine Optimization by turning conversational responses into measurable metrics. It allows users to monitor real time visibility and compare their performance against competitors across six different AI platforms. Otterly is designed to bridge the gap between traditional SEO and the new world of conversational search.

Otterly.ai Features

• Six Platform Monitoring: This feature tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot.
• AI Prompt Research: This tool converts standard keywords into natural language prompts that reflect how real people actually query AI assistants.
• Brand Visibility Index: This is a proprietary KPI that shows how visible a brand is across various AI search engines over a specific period.
• Link Citation Audits: The system distinguishes between a simple brand mention and a formal citation that includes a direct link to your website.
• GEO Audit Checklist: This provides a technical assessment of your website content to ensure it is easily readable and "citeable" by AI crawlers.
• Looker Studio Integration Agencies can use native templates to create professional and automated reports for their clients.

Otterly.ai Use Cases

• Brand Reputation Management: You can use the sentiment analysis tool to see if AI engines are describing your brand in a positive or negative light.
• Competitive Intelligence: This allows you to track which competitors are showing up for your target prompts and identify what content they are using to get cited.
• Content Strategy Planning: Marketing teams can identify "citation gaps" where their competitors are mentioned, but they are not, helping them prioritize new content creation.
• Agency Client Reporting: Agencies use the platform to prove the value of their optimization efforts by showing growth in AI search visibility over time.